In The Morning

In The Morning was created out of a love for slow, gentle moments - the kind that set the tone for your entire day. I started this brand because I could never find loungewear that felt equally soft, feminine, elevated, and intentionally made. I wanted pieces that made the simplest moments - like waking up, making coffee, opening the blinds - feel beautiful.

As a small business, every detail of our designs is personal. From the fabrics to the trims to the fit, each piece is crafted to feel dreamy, cozy, and quietly luxurious. My goal is simple: to create loungewear that makes you slow down, breathe, and enjoy the softness of everyday life.

Thank you for supporting a small brand built from heart, intention, and a love for slow mornings. 

XO, Brooke